Project Details
Rosetta is a leading publishers of local and community news magazines and it is a credible advertising medium in Bedfordshire and East Northamptonshire – in UK.
Challenges
Rosetta was facing following challenges in managing local newspaper circulation
- Circulation has been under pressure since younger consumers are far less likely to read a physical newspaper
- Competitive online news platforms, where content is plentiful and competition more intense
- Profit margins vary significantly due to differing business scale, geographical extension and distribution strategies
- Magazine cover price increase and advertising revenue drop
Rosetta approached Spectrum Networks Solutions to develop a system to meet these challenges.
Results
With the help of Spectrum Solution, Rosetta could make digital transformation of the publishing business with benefits like:
- Increasing newspaper / magazine membership from young generation
- Additional revenue channel through digital advertisements
- Satisfying members by providing article and news of their interest through emails
- Business growth as there was no limit of geography for circulations
Solution
Spectrum planned and applied the right Solution development strategy for Rosetta.
Major steps of the strategy:
- Making the digital editions of newspapers, as part of the publishing
- Effective categorization of news / articles in Digital Newspapers – like
- “Whats On” / Sports / Gardening / Club etc. as the categories
- Latest article / popular article / personalities etc. as the sub-categories
- Easy to navigate for moving within categories / sub-categories
- Digital advertising strategy
- Advertising on digital newspaper in different sizes at different key places
- Based on the item of advertising, sending messages to focused group of members interested in relevant articles / news
- Generating interest for members
- Based on the area/s of interests, emailing links for new articles for the selected area/s of interests
- Tracking area of interests of members to plan for publishing articles strategy
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